Samsung national promotions

Promo collateral

Joining forces with the Samsung promotions team, my team, while at Monkeytag, tackled everything from conceptualization of promotional assets, the retail look, the messaging, and creating more than over twenty different promotional items and versioning them out for a variety of retailers and mobile carriers. Along with these print elements, we created digital assets that would live on multiple platforms from carrier websites, third party vendors and retail mode devices.

This process would take place for six or more large national promotions per year. My role as art director for these various promotions consisted of supervising both creative & production teams in the development of each promotional campaign. I also worked closely with print vendors to ensure all small and large print pieces were to a gold standard.