The Rav is a concept developed for a luxury boutique which specializes in locally made items. When designing the logo mark for The Rav, I took inspiration from industrial spaces, copper tones, and mixed typography. Combining both modern design and vintage style gave this look an effortless and polished feel. The journey began by gathering materials and images that spoke to the brand, and its customer. The tertiary marks were created to add layers to the identity and allow them to be used in multiple collateral pieces to bring subtle branded touches to the retail space. Throughout the buildout of the brand, it was essential to keep the spirit of The Rav at heart.