Cole Haan

Art direction, Campaign, Social, Email, Paid Media, UI/Ux, Retail, Video

This collection is a reflection of my work at Cole Haan. I helped develop the seasonal visual identity of the brand through a variety of consumer touch points. Partnered with cross-disciplinary creative teams to help define art direction, campaign design systems and visual storytelling for seasonal launches, product marketing, retail environments, digital experiences, e-commerce and social content, ensuring a cohesive brand expression across all customer touchpoints.